- sign "Highest standard" by the decision of the Scientific and Expert Council, headed by the President of the East Ukrainian Academy of Business
2002 - For compliance with European standards, Technocom Corporation was awarded an international diploma "European Quality" by the European Business Assembly (Oxford, UK)
- laureate of the competition "Golden Trademark"
- instant noodles, mashed potatoes and seasonings "Mivina ™" have received the right to be called "Product No. 1 in Ukraine" based on the results of assessing the quality and popularity within the framework of the International Festival-Competition "Choice of the Year"

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Article added by user Masha
06.07.2016

Mivina

Some people think that instant noodles have their roots in modern times of modern technology. But, as you know, the first instant noodles appear as a well-known and popular food product, which must undergo preliminary heat treatment. Instant noodles are considered pasta, which in order to cook, it is enough to pour boiling water over it and add the various spices that come with it. Today, instant noodles are one of the most widespread foods on Earth. It is famous for its cheapness, so everyone can buy it. The most widespread brand of instant noodles in Ukraine is Mivina. This trademark was founded by the Technocom corporation. In 1995, the Tekhnokom corporation, created by Pham Nyat Vyong, a resident of Ukraine of Vietnamese origin, began the production and sale of instant noodles under the name Mivina. Under the name "Mivina", instant mashed potatoes are also produced in bags and similar products, which are packed in plastic containers. In addition, this trademark is also used for sauces. Some consider the Mivina vermicelli a ticking time bomb because it contains various harmful flavorings.

Method and shelf life of this product

It is necessary to store at a temperature of no more than 30 ° C and a relative humidity of no more than 75%, the shelf life is 12 months.

Calorie content of instant noodles from "Mivina"

Energy and nutritional value of instant noodles per 100 grams of product in the ratio of carbohydrates, proteins and fats. Carbohydrates: 52.5 g. Proteins: 7.2 g. Fats: 18.4 g. The calorie content of this product is 404 kcal per 100 grams.

The composition of Mivina instant noodles

In order for the taste and aroma of noodles to be much better, it contains monosodium glutamate and other harmful flavoring additives. This additive acts as a flavor enhancer and preservative. It also includes palm stearin, wheat flour of the highest and first grade, sunflower seasoning oil (fried sunflower with onions, synthetic beta-carotene dye, antioxidant oil, a mixture of tocopherols), aroma and taste enhancers (sodium inosinate, sodium glutamate, sodium guanylate ), water, salt, sugar, dried vegetables (garlic, carrots, onions), improving the quality of pasta (stabilizers E-450, E-452, E-451, acidity regulators E-339, E-500, E-501 ), emulsifier soy lecithin, flavoring agent beef, green onions and dried parsley, turmeric, sugar color, black pepper, potato starch, dried pork meat, hydrolyzed soy protein, vegetable oil based on palm or coconut oil, stabilizer xlithelian gum, antioxidant (E-321, E-320). And also other food E-additives are included in the composition, such as: E-307, E-160a, E-621, E-627, E-631, E-322, E-150, E-100, E- 415.

The harm of Mivina instant noodles

Monosodium glutamate (E-621), which is part of this product, is made synthetically, because it is cheaper for the manufacturer. You can make it much more, it enhances and creates the taste, smell of missing meat and rancidity. Despite all this, such a supplement slightly excites the brain, is addictive and can disrupt the perception of natural products. There are other consequences, such as allergies, digestive problems, headaches, diabetes, obesity. Therefore, if the consumer is not satisfied with the contents of "Mivina", then there is no need to save on their health, because they also produce traditional noodles, which will not harm your body as much as the "Mivina" noodles.

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K: Introduced in 1995

Awards

- sign "Highest standard" by the decision of the Scientific and Expert Council, headed by the President of the East Ukrainian Academy of Business
2002 - For compliance with European standards, Technocom Corporation was awarded an international diploma "European Quality" by the European Business Assembly (Oxford, UK)
- laureate of the competition "Golden Trademark"
- instant noodles, mashed potatoes and seasonings "Mivina ™" have received the right to be called "Product No. 1 in Ukraine" based on the results of assessing the quality and popularity within the framework of the International Festival-Competition "Choice of the Year"
2008 - the winner of the nationwide rating competition "Brand of the Year - 2008".

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Notes (edit)

Excerpt from Mivin

- Vous ne pensez donc pas comme lesautres que nous sommes obliges de nous retirer? [So you don’t think, like the others, that we should retreat?]
- Au contraire, votre altesse, dans les affaires indecises c "est loujours le plus opiniatre qui reste victorieux," answered Raevsky, "et mon opinion ... [On the contrary, Your Grace, in indecisive matters the one who is more stubborn remains the winner, and my opinion ...]
- Kaisarov! - Kutuzov shouted to his adjutant. - Sit down and write the order for tomorrow. And you, - he turned to another, - go along the line and announce that tomorrow we will attack.
While the conversation with Raevsky was going on and the order was being dictated, Wolzogen returned from Barclay and reported that General Barclay de Tolly would like to have a written confirmation of the order that the field marshal had given.
Kutuzov, not looking at Wolzogen, ordered to write this order, which, very thoroughly, in order to avoid personal responsibility, the former commander-in-chief wanted to have.
And due to an indefinable, mysterious connection that maintains the same mood throughout the army, called the spirit of the army and constituting the main nerve of the war, the words of Kutuzov, his order to battle for tomorrow, were transmitted simultaneously to all ends of the army.
Far from the very words, not the very order, were transmitted in the last chain of this connection. There was even nothing similar in the stories that were passed on to each other at different ends of the army, to what Kutuzov had said; but the meaning of his words was communicated everywhere, because what Kutuzov said did not follow from cunning considerations, but from a feeling that lay in the soul of the commander-in-chief, as well as in the soul of every Russian person.
And having learned that the next day we would attack the enemy, from the higher spheres of the army, having heard confirmation of what they wanted to believe, the exhausted, hesitant people were comforted and encouraged.

Prince Andrey's regiment was in reserves, which until the second hour stood behind Semyonovsky in inaction, under heavy artillery fire. In the second hour, the regiment, which had already lost more than two hundred people, was moved forward to the worn-out oat field, to that gap between the Semenovsky and the kurgan battery, where thousands of people were beaten that day and to which intensely concentrated fire was directed from several hundred enemy guns.
Without leaving this place and not firing a single charge, the regiment lost here another third of its people. In the front, and especially on the right side, in the undisturbed smoke, cannons boomed and from the mysterious area of smoke that covered the entire area in front, cannonballs and slowly whistling grenades flew out without ceasing, with a hissing quick whistle. Sometimes, as if giving rest, a quarter of an hour passed, during which all the cannonballs and grenades flew over, but sometimes, for a minute, several people tore out of the regiment, and incessantly dragged the dead and carried away the wounded.

Everyone who lived in the nineties remembers Mivina. Having barely appeared on the market, the product very quickly became popular to such an extent that the brand became an unofficial name for a product category, as, for example, any copier is now called a copier.

Schoolchildren, teachers, policemen, officials, businessmen and office workers had a snack on Mivina. This was the most affordable breakfast possible. Instant vermicelli with a taste of chicken or meat cost a penny.

Despite the low price, "Mivina" did not become exclusively a commodity for the poor. Her palatability was acceptable enough to be liked by almost everyone. From experience we can say that the situation when "you don't want borscht", but you want "Mivina" was not a rarity for Kharkiv residents.

How it all began?

The Tekhnokom corporation, which launched the production of Mivina in 1995, was founded by Pham Nyat Vyong, a native of Vietnam, who settled in Kharkov. Now the entrepreneur has become the richest inhabitant of Vietnam and is included in the list of the Top 500 richest people in the world according to Forbes magazine. His fortune is estimated at $ 4.2 billion.

According to Novoye Vremya magazine, in order to open their first business - a small budget restaurant of Vietnamese cuisine - the Vyong family borrowed about $ 10 thousand from relatives and friends. And in 1995, Vyong took out a loan at 8% per month and founded Technocom, an production of instant noodles using Vietnamese technology, calling the product "Mivina".

The products almost immediately won the sympathy of consumers. Hot noodles can be cooked in minutes. You just need to pour boiling water over the semi-finished product. Many, however, fell in love with "Mivina" even raw. For example, it was sometimes bought for beer instead of crackers.

Thanks to the ever-growing popularity of new products for consumers, its sales reached millions in 1997 already. This figure has increased every year. Due to its great popularity, they began to call any instant noodles mivina.

Having gained a foothold in the market, the Mivina company expanded its product range and in 1999 added two more novelties to its line - these are instant mashed potatoes and various types of flavoring seasonings. The expansion of products and the addition of these new products only fueled consumer interest.

Millions of Ukrainians prefer Mivina because of its good taste with notes of Vietnamese exoticism and quick preparation. Mivina is a great option when there is a need to quickly prepare hot and delicious food for the whole family.

Mivina and Nestle

In 2010, the multinational company Nestle bought out Technocom and Mivina for $ 150 million. The company has significantly increased its productivity, which made it possible to significantly expand the range and bring new types of products to the market.

Today the company produces the following food products:

Instant vermicelli.
Various types of instant soups.
Mashed potatoes.
Various flavoring condiments.

According to Nestlé, all the ingredients used to create the highest quality instant noodles, seasonings, purees and soups are always fresh and have undergone a range of special treatments.

So, for example, flour goes through a purification stage through special magnetic installations, water through purification filters that clean it from small particles and unwanted impurities. All processes are controlled in laboratory conditions.

Not so long ago, the company launched another novelty on the market - sweet "Mivina" with banana and strawberry flavors. The editors do not have data on the sale of a new product, but there is reason to believe that it will find its admirer.

I want "Mivina"

"Mivina" has already become a kind of Kharkiv meme. Kharkiv residents often remember her in conversations with each other and even in social networks.

“Based on the results of a survey of all my business acquaintances, a funny hypothesis can be put forward: those who eat Mivina at the beginning of their entrepreneurial path are 89% likely to be successful in business.

17 out of 19 respondents admitted that they had been sitting on noodles for more than one month (and some for years) after starting their business. Many (including myself) have even traced the evolution of culinary preferences - at first everyone ate only noodles. Cooked (sometimes with the addition of mayonnaise, so that It was more dangerous) or dry, crushing the noodles right in the bag, pouring out the contents of the spice bags, and shaking. Mivina puree with bits of some kind of crap and the taste of some other crap was considered a special gourmand.

At first we ate Mivina because there was no money for anything else. Then - because we immediately put all the money we earned back into business. And while our peers found work, received salaries and began to eat in cafes and restaurants (the top inaccessible to us at all), we continued to brew Mivina with boiling water.

It turns out that Mivina is not just noodles. This is a whole symbol! A symbol of hard work and big plans when there are no prerequisites for this (money dads, mothers, inheritance, etc.), except for an acute desire to do something cool at all costs. Such is the vermicelli insight 😉

And here is what the blogger writes Andrey Alyokhin whose post got almost 2 thousand likes:

“Mivina smells like dog food. It so happened that in the morning (for lack of) I had to find an old bag and brew folk vermicelli.

A lop-eared dog-unit came to the kitchen anxiously at the smell, on crooked paws, and delicately but decisively warned:

- I won't eat it.

I had to explain that I did it myself.

The dog-unit looked into its bowl with the remains of dry food for especially capricious ones and said sarcastically:

And I said:

- Very funny".

For the Ukrainian consumer, the word "Mivina" has long become a household name. This is what the inhabitants of Ukraine call any instant noodles. And all because this company was the first to bring to the market a product that has gained immense popularity and has managed to truly fall in love with the people. It is difficult to find a person who would not have tasted this dish at least once.

The history of this product is very interesting. Simple "curly" noodles in a colorful pack have come a really hard way, winning their market segment and their place in the heart of the buyer.

Breakthrough in the Ukrainian market

Vermicelli "Mivina" appeared on the shelves in the mid-90s of the last century. This product was not an invention, something similar already existed (for example, the inhabitants of Russia were already familiar with "Doshirak" and "Rollton"). Instant noodles belong to the traditions of the Far Eastern cuisine. It is not surprising that the citizens of the CIS were introduced to this product by immigrants from Asian countries.

In those days, many were wary of the new product, because the Ukrainians had never seen anything like it. It was difficult to believe that there was no need to cook. Many have tried these noodles for the first time out of pure curiosity.

Everyone could choose from several bright flavors. The price did not deter me. Advertising promised multiple benefits and benefits. The product was clearly not in short supply; a pack of noodles could be purchased even at a night stand. This ensured the rapid growth of Mivina's popularity. The new product also fell in love with the housewives, who, over the years of scarcity, have learned to invent delicacies from any product.

"Mivina" is a word truly dear to the heart of every tourist or student. How many times has this simple food rescued, warmed and delighted those who had to satisfy their hunger in the conditions of a campaign, a change house, a gatehouse, a hostel.

The company, introducing a new product to the market of a country that had survived the perestroika years, relied on affordability. By the way, later this played an unkind joke with the "quick" noodles: today many consider it to be food for the poor, although the cost of a portion is not so penny (for example, a portion of a potato or cereal side dish will cost less).

Compound

If you think that Mivina is a product unhealthy, pay attention to some facts. The manufacturer uses preservatives and flavor enhancers, but there are no more of them in the seasoning than in children's sweets. All ingredients are certified and quantities are within the normal range. In addition, the composition includes natural ingredients: dried vegetables, spices, vegetable oil, dried meat, sugar and salt, wheat flour. There are also synthetic additives, including those containing the letter E in the name. Therefore, Mivina is not suitable for dietary and children's menus.

The numerous awards for quality are also noteworthy.

New tastes, new products

The line of spicy and mild noodles with chicken, pork and beef flavors was soon joined by a series of Mivina spices. Powder additives with tastes of meat, mushrooms, vegetables have become real hits. Today the company also produces natural spices, consisting of dried vegetables and herbs.

Instant soups, including creamy ones, are very popular.

Set meals packed in plastic portion containers and mashed potatoes have become an excellent solution for many.

Brewing and more

The manufacturer informs about how to turn a semi-finished product into a ready-made meal on the packaging using clear, illustrated instructions. Add boiling water to the vermicelli, cover and let it brew for a couple of minutes. Mashed potatoes and most soups are prepared according to the same principle.

But Mivina noodles are not only the basis for a side dish. Many housewives prepare soups and salads with noodles.

Try kneading a briquette of noodles with your hands, adding a couple of boiled diced eggs, some ham, and pickles or fresh cucumbers. If you serve the salad dressed with mayonnaise to the table right away, the vermicelli will create a pleasant texture, the dish will be crispy. After standing and soaking, the salad turns out to be more tender. You can achieve new tastes by adding other ingredients at your discretion: pickled mushrooms, onions, herbs, peas. And if you replace the sausage with crab sticks or boiled liver, you can get a completely new snack.

Mivina's flavors make it possible to prepare a variety of soups. For example, both noodles and their seasoning can be used to prepare first courses with mushrooms, meatballs, and meat.

Precautionary measures

It should be understood that Mivina is not the best option for a daily side dish. You should not abuse fast food products. Experts assure that, if used wisely, this noodles and seasoning will not cause any negative consequences. But if there are already problems with the gastrointestinal tract (for example, an ulcer or gastritis), this product, like any hot spices, must be abandoned.

One success story

Another interesting fact related to Mivina deserves attention. The brand was created by a native of Vietnam - Pham Nyat Vyong.

Today he is a successful businessman who is the first dollar billionaire in the history of his country. Interestingly, after moving to Ukraine, Mr. Wyong ran into huge debts to give life to his brainchild. His idea quickly bore fruit, and Tekhnokom LLC, which owns the Mivina brand, became famous and rich. Later it was bought out by the Nestlé corporation for a good sum. Pham Nyat Vyong himself returned to his homeland and devoted himself to the development of business and infrastructure in Vietnam.